As we enter this new college era with uncertainty due to the landscape of NIL deals. Many Gator players have begun to take advantage of these benefits. The Gator Collective is an organization that is helping them to do just that. It helps the athletes succeed off the field. Through the Gator Collective, they can interact more with Gator nation. This involves putting student-athletes in touch with experts from various fields who can help them with marketing, public relations, finances and community service.