Support Public Media. Strengthen Your Brand.

Sponsorship on WUFT-TV, WUFT-FM & WJUF-FM

When your business or organization underwrites programming on WUFT-TV (PBS), WUFT-FM (89.1), or WJUF-FM, you support trusted, educational, and award-winning public media while reaching a highly engaged and influential audience.

Your contribution helps provide high-quality television and radio programming to communities across North Central Florida — and in return, your business receives on-air acknowledgments through 15 or 30-second announcements read by respected WUFT voices on TV and radio.

Whether on screen or over the airwaves, your message will be heard by an audience that values integrity, lifelong learning, and community service.

WUFT-FM Coverage Area Map — WUFT-FM / WJUF-FM Broadcast Coverage Map

Why Sponsor WUFT?

✔ Reach an educated, influential, and culturally engaged audience
✔ Enhance your corporate image and bottom line
✔ Associate your brand with PBS — America’s most trusted media institution and with NPR – The Home For Stories
✔ Effectively cover North Central Florida with your message
✔ Have your message read or aired by respected WUFT hosts and announcers
✔ Break through media clutter with uncluttered, trusted messaging
✔ Increase your visibility before a large and loyal audience

Our Listeners are Your Customers...

Let them know you support
their public media station.

68% of NPR listeners prefer to buy products

From businesses that
support NPR stations.

Viewers tend to support brands that align with PBS’s mission

Education, Community,
and Public Service.

Your Impact on TV and Radio

WUFT-TV – Your support brings PBS programming, children’s educational shows, and locally produced documentaries and news to thousands of households.
WUFT-FM & WJUF-FM – Your contribution supports award-winning journalism, community storytelling, and NPR programming that listeners rely on daily.

By sponsoring across platforms, you extend your reach — and your impact — in meaningful and measurable ways.

What Can a Sponsor Announcement Include?

All underwriting messages follow FCC guidelines, ensuring they are non-promotional, informative, and focused. Your announcement can include:

Business or organization name, including parent or subsidiary company
Location, phone number, or website
Value-neutral descriptions of products or services
Business categories or trade names

WUFT’s team will work with you to create effective, FCC-compliant messages tailored to your goals.

Why It Matters

WUFT-TV and WUFT-FM reach nearly 70,000 daily listeners and tens of thousands of households throughout North Central Florida. Our audience includes:

Affluent, educated professionals
Leaders in healthcare, education, and business
Parents, teachers, and lifelong learners
Loyal supporters of public media

Studies show that public media audiences are more likely to support businesses and organizations that support the programming they love.

When you underwrite with WUFT, you demonstrate a commitment to education, trust, and civic responsibility — values that resonate with the communities we serve.

Contact Our Corporate Support Team

Let’s talk about how sponsorship can work for you across TV, radio and our many digital platforms

Sandy Wagner
Director of Membership and Corporate Support
📧 slwagner@jou.ufl.edu | ☎️ (352) 392-5551

Sheila Gaspers
Corporate Marketing Representative
📧 sheila.gaspers@wuft.org

Kinnon Thomas
Corporate Marketing Representative
📧 kthomas@wuft.org