Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.
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1200 Weimer Hall | P.O. Box 118405
Gainesville, FL 32611
(352) 392-5551
A service of the College of Journalism and Communications at the University of Florida.
© 2025 WUFT / Division of Media Properties
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