Matt Abramson was Director of Media Services for the Division of Media Properties in the UF College of Journalism and Communications from 2019 to January 2026. He was also the Producer of WUFT Amplified.
Today’s episode features the Atlas Lab at the University of Florida College of Journalism and Communications. Fueled by sophisticated, AI-driven digital media analysis tools, the lab provides students with invaluable, real-world experience in data analytics, researchers with a treasure trove of data to develop new insights for industry, and best-in-class tools to help our immersion venues provide additional value to customers and the community.