WUFT News

Gatorade Inventor Honored With Great Floridian Award

By on September 27th, 2013

The late Dr. James Robert Cade, lead inventor behind Gatorade, was honored with the Great Floridian award Thursday, which would have been his 86th birthday.

The Cade Museum in Gainesville, where the ceremony was held, is a science and mechanical museum meant to foster creativity in children.

University of Florida President Bernie Machen and Gov. Rick Scott were in attendance. Scott, who presented the award, hopes it will bring attention to the facility and the man behind the success story.

Scott cuts the birthday cake in honor of the late Dr. James Robert Cade, who would have been 86 Thursday.

Shane Chernoff / WUFT News

Scott cuts the birthday cake in honor of the late Dr. James Robert Cade, who would have been 86 Thursday.

“What this hopefully will do is create a lot of publicity for the Cade Museum,” Scott said. “(Cade) cared about people, he wanted to solve problems, he cared about this university, but he also cared about trying to make the whole state and the whole world a better place, and that’s what he did.”

Gatorade got its start from Cade in 1965 when it was developed in the UF chemistry lab to hydrate the Florida football team in the sweltering heat. Since its introduction, Cade’s invention has had a 75 to 80 percent market share in the sports beverage market.

Cade’s daughter, Phoebe, said her father always had a new adventure in store. Her father was more than just the inventor of Gatorade: He was also a family man who took joy in sharing the discovery of science. Her father’s passion instilled in her a lifelong interest in science, she said.

“It was just a great household to grow up in because there was always something exciting going on,” Phoebe Cade said. “He would explain things to us and do things with us. It gave me a love for a science that I’ve never given up.”

Cade, who was the only one honored with a Great Floridian award, was not alone in his endeavor. Machen said Cade would want the development of Gatorade to be known as a team effort.

Gov. Rick Scott hands the Great Floridian Award to Dr. James Robert Cade's widow, Mary Cade.

Erikka Lieberman / WUFT News

Gov. Rick Scott hands the Great Floridian Award to Dr. James Robert Cade's widow, Mary Cade.

“As (Cade) would likely point out if he were here, it wasn’t just him that did it,” Machen said. “When no one would drink it because it tasted so terrible, it was Mary Cade who said, ‘Why don’t you add lemon juice to make this stuff palatable?'”

Gatorade continues to be an important part of UF’s operations today. Some of the royalties from Gatorade, now owned by PepsiCo Inc., fund research in the UF Department of Medicine, and have financed UF research in numerous fields, from wildlife ecology to marine biology.

Cade’s widow, Mary, along with his daughter Phoebe, received the award on his behalf as friends and family looked on. Phoebe Cade announced a larger museum will be built to replace the current one in 2015. Construction will be funded by private donors, an Alachua County bed tax and from Gatorade itself.

As people sang at the Cade Museum, they celebrated a man who first hydrated a
football team, but became so much more: a brand, and a legacy, that lives on.


This entry was posted in University of Florida and tagged , , , , , , , . Bookmark the permalink.
 

More Stories in University of Florida

A veteran sits outside the ZBT fraternity on University of Florida campus in Gainesville, Fla. Friday, April 24, 2015.

University Suspends ZBT, Three Members Expelled From Fraternity

The University of Florida has suspended the Zeta Beta Tau chapter on an interim basis while it investigates allegations of disrespectful behavior over the weekend. UF Vice President of Student Affairs Dave Kratzer wrote in a release: “I am personally […]


Members of the University of Florida chapter of the Zeta Beta Tau fraternity are under investigation after spitting on and taking flags from wounded veterans. The students and veterans were in Panama City Beach when the incident occurred.

UF Zeta Beta Tau Under Investigation After Disrespecting Veterans

The University of Florida chapter of Zeta Beta Tau is under investigation after disrespecting wounded veterans at an event in Panama City Beach. While the fraternity has suspended its actions, the university is looking into further sanctions.


Ayden Geary, 8, comes face-to-face with a Madagascar hissing cockroach. “It’s cute,” he said.

UF’s BugFest Opens To The Public For The First Time

The UF Entomology Club’s fifth annual BugFest opened to the public for the first time on Saturday. Entomology students helped give local children a hands-on experience with bugs, from handling exotic critters to tasting bug-infused cuisine.


The people behind a social media campaign that took root over night are celebrating a little victory for a very big tree. 
After discovering that a unique tree on the University of Florida's campus is scheduled for removal because of construction, a group of students and faculty rallied to save it.

UF Students, Staff Attempt To Save Heritage Trees

The people behind a social media campaign that took root over night are celebrating a little victory for a very big tree.
After discovering a unique tree on the University of Florida’s campus is scheduled for removal because of construction, a group of students and faculty rallied to save it.


schueller

UF Engineering Professor Detained In United Arab Emirates Returns Home

University of Florida professor John Schueller, Ph.D., was in Abu Dhabi in the United Arab Emirates for a conference was he was detained for taking photos of two embassies. Schueller returned home on Wednesday.


Thank you for your support

WUFT depends on the support of our community — people like you — to help us continue to provide quality programming to North Central Florida.
Become a Sustainer
I want to support FM 89.1/NPR
I want to support Florida's 5/PBS
Donate a Vehicle
Underwriting Payments