WUFT News

Newberry Company’s Organic Toothpaste Part of Growing Market

By on March 18th, 2014

A Newberry-based company is part of a growing national trend in organic personal care products.

Coldstream Naturals, the only ​USDA certified organic oral care products on the market, are on the shelf in five Gainesville stores, including Ward's Independent Supermarket.

Alex Harris / WUFT News

Coldstream Naturals, the only USDA certified organic oral care products on the market, are on the shelf in five Gainesville stores, including Ward's Independent Supermarket.

The company, Coldstream Naturals, carries the only USDA-certified organic oral care products – tooth cream and mouthwash – in North America.

They are are currently offered online and in stores in 15 states, including five stores in the Gainesville area.

Bob Zahradnik, founder of the Newberry-based company, said a majority of the required documentation is to prove all raw materials used in his products are certified organic, which means 95 percent of the materials — excluding salt and water — are USDA-certified organic.

All ingredients Coldstream uses are certified. The main ingredient used is citrozine, a fruit based bioflavonoid. The tooth cream is very similar to conventional toothpaste in terms of production, except the tooth cream has a slightly higher viscosity.

This certification ensures the product was produced with no synthetic fertilizers or ingredients and was not chemically altered in any way, including genetic engineering, according to the National Organic Program’s website.

This marks a change for the USDA, said Rosalie L. Koenig, a plant pathology professor at the University of Florida and former member of the national organic standards board from 2001 to 2005.

She said the agency typically only certifies agricultural products like fruits and vegetables.

However, Sam Jones-Ellard, public affairs specialist for the USDA Marketing Service, said if the ingredients and the process are individually organically certified, like Coldstream’s tooth cream, a personal care product is eligible to bear the same seal.

Zahradnik said marketing an organic product versus a conventional one can be challenging, especially when trying to get consumers to swallow a higher price.

A 3.5-ounce bottle of tooth cream costs $7.59 and a 16-ounce bottle of mouth rinse is $10.99 at Ward’s Supermarket. These in-store prices are still lower than their online counterparts.

Zahradnik said the steeper price tag is due to materials and packaging, which, unlike the conventional toothpaste tube, are recyclable. The cost and method of the tooth cream production is about the same.

“Typically, because we can only use ingredients [to package] that have been certified organic by the USDA, we find that the cost in many cases is in the neighborhood of twice the cost of uncertified similar ingredients,” he said.

But Zahradnik believes the biggest obstacle for an organic product’s mainstream commercial success is the lack of product education.

“For most consumers, I think that some of the labels are confusing,” Koenig said. “To understand what they’re actually purchasing, they have to go into the organic regulations and understand them.”

Much of the difficulty for Coldstream Naturals lies in differentiating the product, Zahradnik said.

Online sales are especially tough because consumers use a broad range of search words, like “natural” or “all-natural” when looking for organic products.

Unlike the stringent standards set by the USDA organic seal, these “natural” ingredients can go through “significant chemical processing that changes their identity,” Zahradnik said.

“Natural products, especially in the cosmetic or oral care area, simply mean that they were derived from natural ingredients,” he said. “Well, everything is derived from natural ingredients.”

Zahradnik said Coldstream Naturals has had the most success with marketing directly to health food stores like Ward’s because they understand the difference between organic and natural products.

“We’ve learned a lot in that process as to what it takes to sell our product in these stores,” Zahradnik said. “Quite frankly, I’m pleased with the progress we’ve made.”


This entry was posted in Business and tagged , , , , . Bookmark the permalink.
 

More Stories in Business

GRU

Gainesville Hires Third Party for GRU Audit, Examines GREC Contract

Gainesville Regional Utilities will be audited by a third party to investigate a 30-year contract between the company and the owners of a biomass plant.


The average price for a gallon of regular unleaded gas in Gainesville is $3.29, according to GasBuddy.com. Prices can be found higher or lower throughout the city as shown at this Citgo on the corner of South Main Street and Southwest 16th Avenue.

Gainesville Gas Prices Remain Above Average

Gainesville consistently has higher gas prices than other big Florida cities. This can be traced to lack of competitive gas station chains, transportation costs and location.


On Monday, October 6, 2014, Gainesville Area Innovation Network (GAIN) hosted it's fourth annual ShootOut in the Harn Museum at the University of Florida to connect investors with start-up companies.

Local Start-ups Compete In GAIN ShootOut

Sixteen local start-up companies competed Monday afternoon for one of four top spots to win over $7,000 in cash prizes for their company. Investors and entrepreneurs attended the 4th Annual ShootOut presented by Gainesville Area Innovation Network (GAIN) at the [...]


Nationwide Insurance is moving 100 jobs from its regional operations in Gainesville over the next two years.

Nationwide Insurance Relocating 100 Gainesville Jobs

Nationwide Insurance is moving 100 jobs from its Gainesville regional operations over the next two years. The consolidation is limited to the regional operations, according to spokesman Eric Hardgrove. Nationwide Insurance will still employ about 800 employees at its claims service center in Gainesville. The plan will affect property and [...]


Final four winners of the first annual SEC Pizza Championship. The championship was held during the Oxford Craft Beer Festival in Oxford, Miss.

Gainesville Pizzeria Owner Places Third in First SEC Pizza Cook-off

Satchel Raye, owner of Satchel’s Pizza in Gainesville, came in third place in the first annual SEC Pizza Championship. Every competitor was offered a position on the U.S. Pizza Team, which would then compete in the World Pizza Championship, but Raye declined.


Thank you for your support

WUFT depends on the support of our community — people like you — to help us continue to provide quality programming to North Central Florida.
Become a Sustainer
I want to support FM 89.1/NPR
I want to support Florida's 5/PBS
Donate a Vehicle
Day Sponsorship Payments
Underwriting Payments