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Broadcast Bits: Episode 12

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As the television news audience declines, a theme of diversity is becoming more important than ever.  Station executives realize the important of capturing as many news consumers as possible.  This can be done by recruiting a staff reflective of a given community and covering stories that appeal to various demographics.

 

Mira Lowe is the Director of the Innovation News Center at the University of Florida.

Mira Lowe in the director of University of Florida’s Innovation News Center.  She is the former Editor in Chief at JET Magazine and Senior Editor at CNN Digital.  Lowe believes diversity is more than a buzz word.  She says it is a concept news organizations must constantly consider in order to best serve a community.

 

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