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Broadcast Bits: Episode 4

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The structure of a local television news has not changed much for decades. However, there is tremendous change and experimentation happening within a television station’s digital footprint.

Mike Canan leads a team of more than 30 journalists for WCPO.com (courtesy of WCPO)

WCPO, the ABC affiliate in Cincinnati, has about three dozen web-only employees. This is the only local television station in America utilizing a paywall on its digital platform.  WCPO.com Editor and Chief Mike Canan explains the station’s digital initiatives and culture of experimentation.

 

 

 

Jeremy Campbell has worked at televisions stations in Atlanta, Tampa, Alabama, and Louisiana. (courtesy of WXIA)

Tegna owned WXIA, the Atlanta NBC affiliate, calls its investigative storytelling unit “Atticus.” Executive
storyteller Jeremy Campbell says the unit publishes Netflix-style episodic web series. This digital-first content has garnered millions of page views, even inspiring federal legislation.

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