The structure of a local television news has not changed much for decades. However, there is tremendous change and experimentation happening within a television station’s digital footprint.
WCPO, the ABC affiliate in Cincinnati, has about three dozen web-only employees. This is the only local television station in America utilizing a paywall on its digital platform. WCPO.com Editor and Chief Mike Canan explains the station’s digital initiatives and culture of experimentation.
Tegna owned WXIA, the Atlanta NBC affiliate, calls its investigative storytelling unit “Atticus.” Executive
storyteller Jeremy Campbell says the unit publishes Netflix-style episodic web series. This digital-first content has garnered millions of page views, even inspiring federal legislation.