Hotels are near occupancy and businesses are buzzing with families in Gainesville for graduation. Alachua County Tourism Development Director Roland Loog says the vibrant environment of the weekend makes it a profitable one for the area.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Loog says spring graduation used to mark the beginning of a quiet season, but summer sports and related activities are now keeping the city alive year round.