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Tech companies target “tech savvy” college students

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Since Apple released its first computer in 1976, the company has been at the forefront of a technological movement that has spanned decades with no sign of slowing down. As Florida’s 89.1, WUFT-FM’s Marc Whiteman reports, today’s college students have grabbed the proverbial bull by the horns. Now companies are looking to market to this young market and have taken to a new form of technology.

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A group of UF students studying abroad in Cuba this summer. After returning from the Isle of Youth, their bus back to Havana was no where to be found, so the professors arranged a caravan of classic cars to drive the students back to the capital. "Couldn’t have planned that one better and we’ll be taking the cars next year instead of the bus," professor Donald Behringer said. Photo courtesy of Donald Behringer.

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