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Tech companies target “tech savvy” college students

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Since Apple released its first computer in 1976, the company has been at the forefront of a technological movement that has spanned decades with no sign of slowing down. As Florida’s 89.1, WUFT-FM’s Marc Whiteman reports, today’s college students have grabbed the proverbial bull by the horns. Now companies are looking to market to this young market and have taken to a new form of technology.

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