WUFT Press Room

WRUF-TV premieres featuring 24/7 weather, news and Gator sports

By on June 1st, 2011

WRUF-TV, Cox Cable Channel 6 in Gainesville and over-the-air on digital channel 10.1, will launch North Central Florida’s first weather channel today. WRUF-TV, formerly WLUF-TV, will feature city specific weather conditions, forecasts, and severe storm watches and warnings updated in real time 24-hours-a-day. The weather forecast models – exclusive to WRUF-TV – offer accurate hyper-local forecasts for cities within the broadcast viewing area as well as both coasts including tide information, water temperatures, beach conditions, storm forecasts and tropical storm updates. WRUF-TV has a network of three “skycams” that provide live and time lapse views. These steerable cameras, controlled in-house, can tilt and zoom 360 degrees to track weather conditions as they occur.

“We’re thrilled with the new WRUF-TV and know the viewers of north central Florida will agree that this is a channel and website that they’ll come to live with everyday of their lives”, said Randy Wright, Executive Director of the Division of Multimedia Properties at the College of Journalism and Communications. Wright added, “With the extraordinary tradition and significance of the “WRUF” call letters to the University of Florida and north central Florida we felt there would be no better brand to associate this exciting new product with than “WRUF”.”

WRUF-TV is powered by 11 computers based at the UF College of Journalism and Communications and features a composite of data from three National Weather Service NEXRAD Doppler radars providing a unique and valuable capability to take viewers into the heart of the thunderstorms with three-dimensional graphic depictions. Quadruple redundant data streams protect the public and insure weather data is always updated and reliable during all weather conditions. The system will provide severe weather watches and warnings to all of the stations in the University of Florida College of Journalism and Communications Division of Multimedia Properties: Florida’s 5 WUFT-TV, Florida’s 89.1 WUFT-FM, WRUF Sportsradio 850 and Country 103.7 The Gator.

WRUF-TV will also broadcast exclusive Florida Gator athletics content from Gatorvision and GatorZone.com, the online media component of University of Florida Gator athletics. In addition Gainesville and Alachua County news from WUFT-FM and WUFT-TV, and North Florida sports from WRUF Sportsradio 850 will be featured on the channel.

The partner website for WRUF-TV is in the final stages of development and an announcement will follow within the next 10 days regarding the launch of that product. The online version of WRUF-TV will feature north central Florida’s most in depth and user-friendly weather information and thunderstorm and tropical weather tracking capabilities.

The UF College of Journalism and Communications Division of Multimedia Properties is comprised of public television station Florida’s 5 WUFT-TV and commercial television station WRUF-TV; two public radio stations Florida’s 89.1 WUFT-FM, 89.1 and WJUF-FM; and two commercial radio stations Country 103.7, The Gator and WRUF Sportsradio 850. The station studios are located in the College and serve as a training facility for telecommunication, journalism, advertising and public relations students. They serve listeners and viewers in central and northern Florida.

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