The North end of Main Street, Alachua in 2017.

Alachua’s Downtown Area Developing And Changing Amid Growing Competition For Small Businesses

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Locals poured into Popovers on Main at 11:37 a.m. The just-opened café went from having one table occupied to a full house within five minutes. Fall leaves, pumpkins and baskets lined all four walls, giving the impression that this little shop was picked up from the Adirondacks at the peak of fall and placed in the small Florida town of Alachua.

Side by side, small businesses like hair salons, restaurants, clothing stores, quilt shops and cafés line Alachua’s Main Street. The town itself is home to minimal chains of any sort, so the amalgamation of small businesses creates a very unique, friendly neighborhood atmosphere.

The North end of Main Street, Alachua at the turn of the century (photo courtesy of the Matheson Museum).

“What Main Street is really known for is the way it looks and the way it feels when you go downtown,” assistant city manager Adam Boukari said. “There’s a quaintness to it.”

The businesses that define the old-town charm of Alachua’s historic downtown area depend on a long-awaited revitalization plan launched by the city in 2015.

Alachua’s Community Redevelopment Agency hired Redevelopment Management Associates, a consulting company that revitalizes towns throughout Florida, to improve the downtown area.  And in July 2016, after six months of research, the company presented their report to renew and expand  the historic downtown and surrounding areas.

Small shops line Downtown Alachua’s Main Street.

The plan included marketing ideas, outreach programs, branding strategies and businesses to attract. The city government approved the plan, and city officials are working with locals and the CRA to implement it.

In an effort to continue to develop and grow the local businesses in the area, the City of Alachua’s Community Redevelopment Agency (CRA) sets aside a certain percentage of city and county property tax and reinvests it into redeveloping an area that’s in need of improvement, said Chelsea Bakaitis, the CRA Coordinator in Alachua.

“Main Street is kind of the focus for the next several years and figuring out what we can do to improve the area, bring business to vacant properties and kind of make it a cultural hub for the city of Alachua,” Bakaitis said. “Everything we have planned for this upcoming year is kind of to bring more visitors to Main Street, in order to bring more business to the small businesses on the main street.”

Kelly Harris, owner of Kelly’s Kreations and vice president of Alachua Business League, prepares a flower arrangement

Main Street used to be a thriving city center, but once the effects of the economic recession became apparent to local businesses, the city knew it was time to act, said Boukari.

“That’s what prompted the city to say, ‘Hey, we need see if we can get a plan revitalize Main Street’,” he said.

The city government and locals have agreed that changes must be made to restore Main Street, but the execution of these changes is still being determined.

From a quilt shop to a music store to a restaurant, all will be impacted by the steps the CRA will evenutally take.

Boukari and CRA coordinator Chelsea Bakaitis oversee project developments along with a CRA advisory board, city commissioners and the city manager.

Julie’s Pins and Needles, at 14911 Main St, Alachua, Florida.

The city presented RMA’s plan over a year ago, and with little physical evidence of progress, some business owners are growing restless.

“I think a lot of (business owners) are impatient right now,” Bakaitis said. “But I think once we start and once they can actually see it, like something tangible, they’ll understand it better.”

Boukari grew up in Alachua and said he wants redevelopment to revolve around the citizens.  “The people of Alachua own Main Street,” he said. “It’s our street.”

Kelly Harris, owner of Kelly’s Kreations on Main Street and the vice president of the Alachua Business League, an organization that focuses on local business-to-business support, said that the city of Alachua was once as small as 2,000 people.

“As it has grown over time, so too has the amount of businesses in the area,” she said.

“It’s getting to that point where they’re trying really hard to develop and repaint business, and I like that,” Harris said in regards to what the City of Alachua is doing to promote small businesses. “They’re not just slapping fines and codes on people and just saying, ‘oh well, we really don’t want you here anyway.’ So I like the fact that they seem to be very forward-thinking.”

Partners Sondra Thirston (left) and Virginia Lynn (right) pose alongside each other in The Good Life Market Place, where multiple business owners set up shop and host events.

The CRA Advisory Board voted on a grant program recently that will give a bit of money to the business to fix up the outside of their stores without having to spend their personal money doing so, the coordinator said.

Harris said the reason small businesses in Alachua struggle at times is because the locals don’t realize that a lot of the businesses in the area provide everything the people would need.

“There’s so many folks that immediately say ‘oh we gotta go into Gainesville to go get stuff.’ ‘We gotta go to Gainesville to go eat.’ ‘We gotta go to Gainesville to go buy a gift.’ ‘We have to go to Gainesville,’ and they don’t,” she said. “They don’t realize what a little gem they have in downtown Alachua. There’s some really cute shops down here.”

Julie Tucker’s retirement depends on the decisions of the CRA. After retiring from her first career, Tucker launched her own Main Street business in six weeks.

“No point in dilly-dallying,” she said.

The Ohio native moved to High Springs in 2009. Her shop, Julie’s Pins and Needles at 14911 Main St, Alachua, opened in 2014 and is one of the newer businesses on Main Street. That hasn’t stopped it from becoming a staple for local quilters.

Tucker said it was a natural fit. With quaint businesses like consignment stores and candy shops on Main Street, “a quilt shop here makes sense.”

In her shop, Tucker is constantly multitasking – cutting cloths, ironing material, and finishing stitches while hurrying around bolts of fabric. But when a customer asks for help, Tucker gives her complete attention.

“We take care of each other, and that’s part of what I like about Main Street.  It’s a town full of good people,” said Julie Tucker, the owner of “Julie’s Pins and Needles”.

Tucker aimed to make her store a welcoming environment with cushy chairs, fabric samples, and her two-year-old mutt, Scruffy, around the shop.  That, along with with the classes and workshops she hosts, helped realize her dream for the store.

“I wanted it to be a place where quilters can come, work on their projects and enjoy each other’s company,” she said.

Tucker hasn’t waited for the city to help her.  To increase business, Tucker participates in quilting bus tours, where enthusiasts from around the world visit quilt shops.

Tucker’s shop sells fabric, sewing supplies and offers classes.

“My hope is it’ll not only bring me business, but will support my other businesses on Main Street,” she said.

Tucker said the shop is still a work in progress, but she’s happy. She points to the community spirit of businesses that look out for each other. Whether it’s alerting others of security issues or welcoming a new business to the neighborhood, the community is close.

“We take care of each other, and that’s part of what I like about Main Street,” Tucker said. “It’s a town full of good people.”

Along with everything the CRA is doing to promote the businesses, some store owners feel like there could be a little more done with signage.

“There’s a small sign at the front of Main Street that has a couple business names on it, but it’s very small,” said Nicole Stroud, the Store Manager of Valerie’s Closet on Main Street. “We’re on there, but it’s very small. There’s no advertising or anything near i75 that we do have small businesses on Main Street or anything like that.”

Stroud said that making the signs bigger would help promote businesses further.

New businesses aren’t the only ones invested in Main Street’s future. Seasoned business owners such as Rick Robertson are actively involved in the community.

Robertson moved to Gainesville in 1977 but didn’t open his restaurant, now at 14920 N. Main St, Alachua, for another 11 years.

His restaurant, Conestogas Restaurant, celebrated its 29th anniversary on Main Street this month and is one of the longest-running businesses in historic downtown.


“You’ve just got to make people feel like family,” Rick Robertson, Conestogas Restaurant.

Robertson is a member of the CRA advisory board and said the $50,000 the CRA paid for RMA’s contract wasn’t necessary.

“They made a couple of good suggestions, but we could’ve done the same thing,” Robertson said. He agrees with their plans for advertisements, which is a topic he said he’s advocated for since he opened his restaurant.

Conestogas Restaurant at 14920 N. Main St, Alachua, Florida.

Robertson has been through a lot with this town. He was there when the CRA first formed in 1989 and when curves were put in the road to slow traffic and encourage pedestrians.

He remembers handwriting checks for his employees and buying the business’ first computer.

Robertson said for his restaurant, service ranks above everything else. “You’ve just got to make people feel like family,” he said.

Robertson talks with regular customers Jason and Michelle Powell. “Everything is made to order and is done right,” Jason said.

Growing up, Robertson said a big night out for his family was going to McDonald’s. Now, his restaurant is a favorite to families across the area, including customers Jason and Michelle Powell.

“Everything is made to order and is done right,” Jason said.

Leon Barrows, owner of Music Junction, echoes the need for more activity and growth in the historic downtown.  “We need to bring Main Street back alive,” he said.

Barrows said when he first moved to the area, festivals and community events were a regular part of the weekends. Now local business owners who sponsored the events have either retired or can’t afford to be involved.

String instruments hang on every wall in Music Junction at 14856 Main St, Alachua. Barrows says that the store has a good mix of new and returning customers. He retired from New York to High Springs in 2007 and opened his instrument repair store there. In 2012, he and his business moved to Alachua.

“It has been a roller coaster ride in the last six years or whatever, with the economy and everything, but we’ve been able to stay above water. So I feel very lucky.“ Leon Barrows, Music Junction

Barrows was, as he puts it, born into music. Growing up, his father taught him to play guitar and only let him to listen to country music.  He said they were not “allowed to listen to rock ‘n’ roll, but now I play the crap out of it.”

Music Junction, at 14856 Main St, Alachua, Florida.

Virginia Lynn, owner of The Good Life Market Place, a place where multiple business owners reside, emphasized that survival of the small business comes down to collaborating with each other.

“When we work together, everyone wins,” Lynn said. “Teamwork makes the dream work.”

The CRA’s proposed budget for the next fiscal year, which begins Oct. 1, plans to spend $779,721 to redevelop the area. $65,000 is allocated for directional signs in downtown and $30,000 for other marketing.

CRA coordinator Bakaitis said the next 12 months will focus on marketing, planning events, advertising, and establishing a facade grant program and a business retention and attraction program.

Guitars hang on the wall of the store, which Barrows said specializes in string instruments.

Alachua’s assistant city manager said he understands locals’ frustration with the project’s pace.  “They want it done,” Boukari said.

Boukari said this planning period is necessary. The city could’ve immediately gone ahead with the project without involving business owners, but he said that would be unfair.

“If we’re going to do it,” Boukari said, “let’s do it right.”

Ultimately, business owners like Tucker said it’s all about more people experiencing downtown Alachua. “I hope that people will see the gem that we have here,” Tucker said.

“We have a great little town,” she said. “I want to see it stay a great little town.”

About Christy Pina

Christy Piña is a reporter for WUFT. She can be reached at or (786) 553-4281. Follow her on Twitter @christypina_.

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