The NCAA men’s basketball tournament is back in action on Friday. The Cinderella squad, Florida Gulf Coast University, hits the court against its long dominant in-state rival: the University of Florida. UF knows about post-season success. It won the men’s basketball national championship in 2006 and 2007.
The NCAA took a major step Tuesday toward allowing college athletes to cash in on their fame, voting to permit them to “benefit from the use of their name, image and likeness.”