Easter is a time for family, food and egg dying.
PAAS, an Ocala-based egg-coloring company owned by Signature Brands, accounts for 80 percent of the egg-decorating market, said Brittany Lacey, PAAS brand manager.
The company, which has made egg-dying kits for more than 130 years, sells about 10 million kits every Easter season, according to its website.
Lacey has been researching the latest trends and creating new egg-dying ideas for this Easter since August, she said.
“I’m obsessed with Pinterest,” she said, “so I’ll go on there and see how people are decorating eggs.”
This year, PAAS released new kits ranging from bedazzled, velvet and marble themes, and the “Eggsplosion” volcano, among others.
Lacey has already begun preparing for next year’s Easter, she said.
Jasmine Harden, an eighth-grade student at Family Life Academy in Archer, Fla., said it’s a family tradition for everyone to get together and dyes eggs during the holiday.
“I use my favorite color — baby blue — and we write our names on them sometimes,” Jasmine, 14, said.
Lacey said PAAS will host this year’s Eggstravaganza, a free egg-hunting event, from 10 a.m. to 2 p.m. Saturday at Tuscalwilla Park in Ocala.
Jewel Midelis wrote this story online.