Dog Obedience Business in High Springs Expands to Four States

By on April 16th, 2014
Jose “Pepe” Peruyero, owner and CEO of Pepedogs, enjoys training dogs in an agility course at J&K Canine Academy located in High Springs, Fla.

Emily Buchanan

Jose “Pepe” Peruyero, owner and CEO of Pepedogs, enjoys training dogs in an agility course at J&K Canine Academy located in High Springs, Fla.

It’s been 17 years since a local dog training business opened on a dirt road in High Springs, Fla. Now, they are expanding to four new states.

Jose “Pepe” Peruyero, the owner and CEO of Pepedogs, plans to open locations in California, Colorado and Ohio by September. Within the last year he as expanded to Connecticut, West Palm Beach and Gainesville. Two weeks ago he opened a branch in Vermont.

Peruyero also owns J&K Canine Academy and Scentworx.

“We’ve seen consistent and continuous growth in an industry that usually loses its zest after a few years,” Peruyero said. “I think it’s interesting that we’re training second and third generations of families, and now we’re expanding.”

He said he picked the new locations because they are similar to Gainesville’s community in population and dog owners, and are already familiar with Scentworx, a brach of Pepedogs that trains dogs to detect bugs and is used in more than 100 pest control companies

Since 1998, Scentworx has worked with the University of Florida to test their mission, perform research and collect data on the company’s dogs, Peruyero said.

Helen Cariotis, president of the National Association of Dog Obedience Instructors, said businesses like Pepedogs are growing rapidly.

“It’s great that Pepe has been able to expand,” she said. “I think most folks don’t last more than five years in this business, so I always say, ‘Don’t quit your day job.’”

The NADOI is the first national association of its kind, and Cariotis noted that it holds some of the strictest standards to become a member.

Cariotis said the downside to this business is that it’s easy for someone to open a shop and claim they are qualified enough to run it. However, unless the business includes a specialization, the business is unlikely to be successful.

“It’s like the Wild West,” she said. “Anyone can run this business, but what it takes is trust and really wanting to treat dogs like family to be successful.”

This entry was posted in Business and tagged , , , , , . Bookmark the permalink.
  • Evergreen Fields

    While an advancing civilization is a cheerful and hearty one, a stationary one is dull and a declining one downright melancholy.


More Stories in Business


Durty Nelly’s Irish Pub Ends Smoking Inside

It’s the start of a new era at Durty Nelly’s Irish Pub as the Gainesville bar banned smoking in an effort to create a healthy, welcoming environment for its customers and employees.

Chip-enabled credit card. Taylor Trache / WUFT News

New Credit Card Readers Provide Local Businesses With Costly Security

Oct. 1 marks the national deadline for businesses to switch over to chip-enabled card reader terminals. Some local businesses are debating whether or not the cost is worth the investment.

From left to right: Domino’s employees Geo Crume (far left) and Sawyer Cunningham (far right) make pizzas at the new pizza theatre store. The store on Archer is the first location to offer exclusively digital services.

Gator Domino’s Ditches Drive-Thru Microphone, Goes Digital

Gator Domino’s is going digital. At the new store, scheduled to open Oct. 5, workers will not take orders at the drive-through. Food must be ordered by telephone or by a digital device ahead of time. A “pizza theater” will be featured, where customers can watch their food being prepared. The owner, Freddie Wehbe, says Gator Domino’s digital changes are first of its kind among other Domino’s stores.

North Central Florida's natural environment is part of the ecotourism that is poised to attract a record number of visitors to the state this year.

North Central Florida Will Help Fuel Florida’s Record High Tourism

With the demand for tourism increasing in Florida, a record of 100 million visitors is predicted this year. Hotel construction as well as airport and seaport renovations are among the increase in tourism.

Know Where Coffee plans to add beer and wine to its offerings in November - something the owner believes will attract more college students.

Coffee Shop Plans to Expand Menu with Local Beer, Wine

Know Where Coffee on West University Avenue plans to add beer and wine to its offerings in November. Its owner, Alfonso Guerrero, believes the expansion will be popular with college students, but researchers warn that mixing alcohol with coffee carries its own set of dangers.

Thank you for your support

WUFT depends on the support of our community — people like you — to help us continue to provide quality programming to North Central Florida.
Become a Sustainer
I want to support FM 89.1/NPR
I want to support Florida's 5/PBS
Donate a Vehicle
Underwriting Payments