WUFT News

Perry campaign ad featuring Albert aired dozens of times despite request to stop

By on November 2nd, 2012

screenshot / YouTube

Footage of Keith Perry, his daughters and UF mascot Albert, seen here in a Chamber of Commerce video, were used in a Perry campaign ad. The University Athletic Association has asked for that footage to be removed as UF does not endorse candidates for political office.

North Central Floridians watching a local morning show before heading to work, catching a soap opera or game show rerun at lunch and coming home to relax with the evening news or a sitcom before going to bed may have seen something they shouldn’t have.

An ad for State Representative Keith Perry (R-Gainesville) has continued running this week despite the University of Florida athletic department’s request that the campaign stop airing the ad.

The University Athletic Association objected to a two-second, unauthorized appearance by University of Florida mascot Albert the Alligator with Perry and his daughters. Despite the association asking the campaign to remove the ad and the campaign taking the ad off YouTube last week, the ad continued to run on local television.

Gainesville Television News and WCJB TV-20, the Gainesville ABC television station, confirmed the ad was pulled from their stations and replaced with another Perry commercial.

The ad stopped airing on TV-20 and WOGX-Fox 51, the Ocala and Gainesville Fox television station, by Wednesday, according to the stations’ ad schedules.

After the athletic association told the campaign Oct. 26 to stop the ad, Fox 51 aired the ad 37 times from Saturday to Wednesday. The ad aired 15 times almost hourly on Tuesday from 4:59 a.m. to 11:11 p.m., according to the station’s ad schedule.

TV20 aired the ad 19 times, including seven airings on Tuesday from 5:52 a.m. to 11:54 p.m., according to the station’s ad schedule.

Alan Chatman, TV-20’s general sales manager, blamed the ad’s continued airing on a slow process. Perry’s campaign contacted its ad agency, which contacts the national station, which then contacts the Gainesville station to approve the ad’s removal.

He said the time taken by the election’s end and the weekend hurricane slowed the process further.

“It takes a while to get through the process,” Chatman said. “There’s a lot of different hands involved.”

He said even though the ad had a legal issue, he was hesitant to pull the ad because of the political advertising guidelines made by the Federal Communications Commission, the independent U.S. government agency that regulates national and international broadcasting.

The guidelines say stations showing candidate-approved ads cannot pull the ads because of the content. That would be considered censorship.

Chatman said he would have immediately pulled the ad if it were not a campaign ad. He said violation of the athletic association’s copyright sometimes happens with local businesses promoting themselves through university-related images without permission.

“We’re under quite a microscope,” Chatman said. “And that’s why we do everything by the book.”

The Perry campaign did not return two phone calls and an email.

SRH Media, the company that bought airtime for the ad, did not return a phone call and email.

Martin Salamone, the association’s assistant athletics director for marketing and promotions, said the association is still trying to find out why the ad continued airing.

He said he understood communication between the association and the campaign was slow with election day four days away.

“I’m sure they’re busy,” Salamone said. “But that doesn’t take away from the fact they’re using an image illegally.”


This entry was posted in Local, Politics, Sports, University of Florida and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.
 

More Stories in Local

Champions Park Brings New Name and New Expectations

Champions Park, formerly known as Nations Park, hopes to increase tourism after replacing the management director of the park and updating the contract to include new requirements.


StatGNV, a database recently launched by the city of Gainesville, aims to provide more data and statistics to the general public. The program was developed by Socrata Inc., a cloud software company.

Gainesville Provides Information to Public Through New Database

Gainesville took another step towards increasing government transparency through the soft launch of statGNV. The new database aims to provide more data and statistics to the general public.


Community members take part in a candlelight vigil in remembrance of Sept. 11.

Candlelight Vigil Brings Awareness to Discrimination After 9/11

Student organizations at the University of Florida organized a candlelight vigil in honor of Sept. 11 and the victims of the attacks thirteen years ago. These students shared their own stories of the backlash that followed the attacks.


Dog walk donated to Alachua County Animal Services by local Girl Scou

Alachua County Animal Services Receives New Agility Equipment from Girl Scout

A local Girl Scout donated agility equipment to Alachua County Animal Services. The equipment assists volunteers with training dogs in skills that make them more adoptable.


No Gator Walks Alone

Students Rally To Pledge ‘Solidarity’ After Campus Assaults

A plea for solidarity and strength rang out at the No Gator Walks Alone rally held in the Plaza of Americas at the University of Florida on Monday night. The event, which was planned in less than 24 hours, came [...]


Thank you for your support

WUFT depends on the support of our community — people like you — to help us continue to provide quality programming to North Central Florida.
Become a Sustainer
I want to support FM 89.1/NPR
I want to support Florida's 5/PBS
Donate a Vehicle
Day Sponsorship Payments
Underwriting Payments