Nation & World News

Lawyer’s Local-Market Super Bowl Spot Is An On-Fire Smash

By Bill Chappell on February 4th, 2014

It only played in the TV market near Savannah, Ga. – but an attorney’s commercial that’s being called “epic” and “amazing” has racked up more than 2.7 million hits on YouTube. Personal injury lawyer Jamie Casino bought a full two minutes for the ad, which he wrote and directed.

The spot has won fans online since it aired during halftime in Sunday’s Super Bowl, as people were drawn to its use of slow motion, quick edits, smoke and fire to create an atmosphere that would suit a trailer for a new action hero.

The ad opens with a quotation from the Bible and a voice-over introduction from Casino:

“I wasn’t always a personal injury lawyer. I once was a notorious criminal defense lawyer who was employed by some of the most cold-hearted villains. My art brought me great wealth — until one day, my little brother Michael and his friend were two of four people whose lives were taken.”

Casino then launches into a personal story of loss and redemption, told over a series of visual effects along with thudding rock music (Nick Nolan’s “Devil Gets Your Soul”) in the background.

The TV ad also features what the Savannah Morning News calls Casino’s “infamous sledgehammer, which he’s used in other local ads to ‘smash money out of stingy insurance companies.’ ”

In this instance, the sledgehammer bursts into flame as Casino drags it along a grave and “smashes the headstone of his brother,” the site says.

We’re not sure why the narrative arc of the ad leads to the destruction of his brother’s headstone. But here’s what Casino told Savannah’s WTOC TV about his motivation:

“My intention was simple: to vindicate my brother and my parents — one and done — and let people know in Savannah that there are some people who won’t keep their mouth shut. Some people who will take their message all the way to the Super Bowl, and I think I pulled that off.”

According to the Morning News, Casino wrote, directed and edited video that had been shot by local production company eThree Media. It quickly grew into a viral hit, as links were passed around on Twitter and Reddit. The sites Deadspin and SB Nation lauded it as “amazing” and “the most insane,” respectively.

It seems that Casino is about to get even more media attention.

“ESPN stopped by the office today,” he wrote on his company’s Facebook page. He added that he’ll be on Good Morning America tomorrow, and TMZ tonight.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

This entry was posted in News from NPR. Bookmark the permalink.

Comments are closed.

 

More Stories in News from NPR

A massive amount of snow is keeping the Buffalo Bills from playing on Sunday at Ralph Wilson Stadium. The game with the New York Jets has been moved to Detroit, and they'll play Monday night.

Snowed-Out Buffalo Bills To Play Jets In Detroit

The Bills were to play at home on Sunday against the New York Jets. The NFL moved the game to Monday night, and the two teams will face off in Detroit.


President Obama.

Obama Goes It Alone, Shielding Up To 5 Million Immigrants From Deportation

Defying congressional Republicans, President Obama will defer the deportation of the undocumented parents of U.S. citizens and will also prioritize the deportation of criminals.


Sharnalle Mitchell (center) use in Montgomery in May, after winning an injunction to stop the city from collecting court fines. With her (from left): attorney Alec Karakatsanis, fellow plaintiffs Lorenzo Brown and Tito Williams and attorney Matt Swerdlin.

Alabama Settlement Could Be Model For Handling Poor Defendants In Ferguson, Mo.

The city of Montgomery, Ala., was sued by a group of people who said they were jailed when they couldn’t pay court fines and fees. Now the city has agreed to take steps to help those too poor to pay.


White House Acknowledges Over-Counting Obamacare Signups

The administration said some people who had dental plans separate from their health care coverage were mistakenly counted twice. The GOP says it was a deliberate attempt to inflate the numbers.


One-year-old Lavon Massey holds a sign as part of a protest outside the U.S. Citizenship and Immigration Services office in New Orleans on Wednesday. Organizers were drawing attention to the possibility that many undocumented immigrants may not be shielded by the president's executive order.

7 Questions About The President’s Immigration Plan Answered

The president’s executive action will grant temporary relief to some of the nearly 12 million immigrants who are living in the United States illegally. Here’s what you should know.


Thank you for your support

WUFT depends on the support of our community — people like you — to help us continue to provide quality programming to North Central Florida.
Become a Sustainer
I want to support FM 89.1/NPR
I want to support Florida's 5/PBS
Donate a Vehicle
Day Sponsorship Payments
Underwriting Payments